Planet Doughnut is a family owned artisan doughnut company which focuses on creating doughnuts that little bit different. Our yeast raised doughnuts are made overnight and are crispy on the outside and fluffy on the inside. We’ve amassed over 60 flavours and the menu is every changing. Want coffee? We serve up local coffee in the form of Iron & Fire’s – Colombian Jazz . These are ethically sourced beans from the Huila region of Colombia roasted to give a full bodied mouth feel with rich chocolate and caramel undertones.
As a family and bakery we are actually first generation pastry chefs but we are learning every day and strive to offer out of this world doughnuts, gorgeous coffee and excellent customer service.
Planet Doughnut was founded by Duncan & Samantha McGregor in 2017. After six months of recipe creation and concept development, we launched a delivery service tootling around in our little car delivery small batches of doughuts we had made in our jam pan and decorated in the kitchen. We plucked up the courage to go to our first farmers market, choosing Oswestry just down the road. We worked almost 16 hours to make about 100 doughuts that day and they sold out within 2 hours.
We thought we might be onto a good thing as people seem to love our doughnuts and the feedback was great. After the inital two hour sell out and a few more like it, we really started gaining traction. Stocking some local cafes and getting busier taking orders on social media as well as juggling our full time jobs and a newborn we knew somethign had to give.
We needed to get real equipment and had a choice of going back to our day jobs or finding a bricks & mortar store.
Fast forward to May 2018 and we opened Shrewsbury’s first artisanal doughnut shop, swiftly followed by a small kiosk and move from baking in our garage to a large bakery in Shrewsbury. We were only open 5 days a week, and had a whopping total of 6 employees (including us 2). We’re proud to say that we now have 20 employees and just about to open our third store…